Citizen watch brand remains at the sharp end of retail sales in the UK. This year out selling any other sub-£200 brand of watch, and topping the charts for the most popular brand in the price range £200-£500. A Well dressed and presentable marketing strategy over 2008 has no doubt helped Citizen to its place as the most popular watch brand in those areas. England cricketer Kevin Peterson and British downhill skier Chemmy Alcott have been the face of Citizen this year, as well as sponsorship of some top movies like ‘The Day The Earth Stood Still.’
What is an Eco-Drive?
It starts with a simple, yet revolutionary concept: a watch that never needs a battery. Citizen Eco Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in an eco-drive energy cell. It recharges continuously in any kind of light to run forever.
Sunlight and any artificial light source are absorbed through the crystal and dial. Citizen uses special filters which allow a wide range of dial colours and styles.
A solar cell beneath the dial converts any form of light into electrical energy to power the watch. With regular exposure to light, Eco-Drive continuously recharges itself for a lifetime of use.
Eco-Drives revolutionary eco-drive energy cell stores enough energy to power the watch up to an astonishing 5-years (depending on model) even in the dark.
To view a selection of these watches visit out website at www.jewellers.net and browse our Citizen range.
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